Vičiūnai Group returns to Conxemar for the 26th time with flavours that keep customers coming back
“We come to the VIČI stand for both business meetings and great food,” joke Vičiūnai Group’s customers, who visit the international Conxemar exhibition in Spain every year.
Vičiūnai Group is taking part in the exhibition held in Vigo on October 6–8 for the 26th time, showcasing new products, meeting with partners and inviting visitors to discover how VIČI products come to life on the plate.
Conxemar is one of the leading international exhibitions for the frozen fish and seafood sector. It brings together manufacturers, retail chains, foodservice professionals and distributors from markets around the world. Last year’s figures illustrate the scale of the event: 812 exhibitors from 46 countries and more than 30,000 visitors.
For Vičiūnai Group, the exhibition has long been an important meeting point for existing customers and an opportunity to start conversations with potential partners. This year, our 50-square-metre stand showcases the VIČI range and solutions for retail, restaurants, hotels and other foodservice businesses.
“Conxemar is an important meeting point for the international seafood industry and a valuable opportunity for us to connect with our customers, partners and industry professionals. Our participation allows us to showcase the VIČI brand, present our latest products and innovations, and strengthen our presence in the Spanish and European markets. We look forward to welcoming our partners and visitors and continuing to build strong, long-term business relationships,” says Juan Guitart Fernández, CEO of VG Iberia.
From surimi to the latest VIČI addition: smoked herring pieces
This year, the main highlights at the Vičiūnai Group stand include surimi and salmon products, "Gyoza" and crêpes. The range also features herring, shrimp, breaded products and various fish varieties, with smoked herring pieces among the key new products being presented.
Visitors can explore the products and their packaging and taste a wide variety of dishes prepared with them. Tastings offer an opportunity to discover the flavours, discuss preparation methods and see how the VIČI range can be incorporated into different menus.
A stand that offers a restaurant experience
For six years, a local catering company has helped create the welcoming atmosphere at the VIČI stand. This long-standing partner knows VIČI products well and understands how to bring out their flavours.
From breakfast and snacks to creative lunch dishes and desserts, the stand offers a wide selection of dishes prepared using VIČI products. Over the years, this tasting experience has become an integral part of our participation in Conxemar, giving customers good reason to joke that they return for the food, too.
Sharing a table and tasting dishes prepared by the chefs also creates opportunities to discuss future cooperation. As visitors discover VIČI flavours, our colleagues discuss customer needs, present new products and explore opportunities to expand sales in Spain, Portugal, Latin America, Morocco and other markets.