News

2026.01.28

“Viciunai Group” makes its debut on the global food industry stage in Dubai at Gulfood 2026

“Viciunai Group” makes its debut on the global food industry stage in Dubai at Gulfood 2026

This week, representatives of Viciunai Group companies are taking part in Gulfood 2026, the world’s largest food and beverage exhibition, held in Dubai (UAE).

It is an event where global flavors, the latest food trends, and business opportunities come together in one place over five intensive days.

According to the exhibition organizers, Gulfood is more than just a trade show. It is a platform where new connections are formed, partnerships are strengthened, and the international market gains a clear view of what is relevant today and what will become the standard tomorrow.

What does participation in this exhibition mean for us?

Viciunai Group’s participation in Gulfood 2026 is a strategically important opportunity to present the company’s products to a broad international audience and to establish new contacts with potential clients from various global markets. In addition, the exhibition allows close insight into global food and beverage industry trends, changing consumer expectations, and innovations shaping the future of the sector.

“Global-scale events like this allow us not only to showcase our best products, but also to better understand what buyers and consumers from different countries are looking for. Participation in this exhibition means one thing: the opportunity to be present on a massive international platform where decisions are made quickly and opportunities arise right there, on the spot,” says Dainius Matijošaitis, Member of the Board of Viciunai Group.

At Gulfood 2026, representatives of Viciunai Group companies are located in an 18 sq. m stand, with a strong focus on key product categories: surimi products, ready-to-eat culinary products, salmon, and Gyoza.

Why is Gulfood considered one of the most important exhibitions in the world?

The scale of Gulfood 2026 is impressive, and the numbers speak for themselves: the exhibition is expected to attract over 100,000 visitors and industry professionals, feature approximately 5,500–8,500 exhibitors from 190–195 countries, and showcase more than 1.5 million products.

An interesting fact is that at an exhibition of this size, virtually the entire global food industry “map” comes together in one place over just a few days. As a result, new connections are formed extremely quickly, and ideas emerge that later develop into real international projects.

Each year, Gulfood 2026 becomes the place where key directions take shape—from innovative products and packaging to sustainability, consumer convenience, and the discovery of new flavors. That is why this exhibition is valuable not only for sales, but also for gaining a strategic perspective on the future.