“Vičiūnai Group” Enters the U.S. Market – Newly Established Company Strengthens Global Ambitions
On February 28, 2025, a new Vičiūnai Group company was officially registered in the United States – VG Trading USA Inc., marking a new stage of expansion in one of the world’s largest markets.
The newly established company will be responsible for commercial operations – importing products from Vičiūnai Group companies in Europe, developing distribution in the U.S. market, seeking new clients, and collaborating with retail chains. This is an important step toward strengthening the Group’s presence across the Atlantic and expanding its sales geography, despite changing market conditions and trade challenges such as rising customs costs or logistical uncertainties.
The company will be led by long-time Vičiūnai Group team member Egidijus Stankus.
“This step is our strategic response to the growing needs of U.S. consumers and a consistent effort to strengthen our position in the global market. We believe that having a local presence will not only allow us to respond faster to market changes but also help build long-term relationships with partners and clients,” says Egidijus Stankus, the newly appointed head of the U.S. company.
Egidijus has spent nearly his entire professional career—17 years—with Vičiūnai Group. For five of those years, he managed the Belarusian market as an export manager, and later spent twelve years in Kazakhstan as a general director. During the pandemic in 2020, he moved to the U.S. with his family, and in 2024 returned to work with Vičiūnai Group—this time in America.
“I am grateful for the trust and the opportunity to lead this new company. I believe that together with the main team in Lithuania we will achieve excellent results—both because of the size of the U.S. market and its economic potential,” Egidijus shares his ambitious goals.
Currently, the initial preparation work in the U.S. is underway – building a team, establishing contacts with potential distributors, and preparing product assortment adaptations tailored to U.S. consumer needs.
The company also participates in international exhibitions – Viči products have been presented for several years at events in the U.S., such as trade shows in Boston, and this year the company will participate for the first time in SIAL Toronto in Canada. This is an important platform to showcase the product range to the North American market, establish new partnerships, and strengthen brand awareness.
VG Trading USA Inc. is not just a new company – it represents new opportunities and another solid step in Vičiūnai Group’s international growth journey.