Viči Tram – a moving advertisement in Germany
This autumn, the visibility of the Viči brand in Germany is reaching a new level.
Until the end of January, a branded Viči tram will be running through the streets of Cologne. This is not just advertising – it’s a strong showcase of our brand in one of the most important European markets.
How did the idea come about?
The idea was born while preparing for one of the largest food industry events
in the world – the "Anuga" trade fair. This is the second largest
exhibition of the year, where Vičiūnai Group will present its products. We were
looking for a way to stand out and attract even more attention – a tram passing
daily through the city center and the exhibition venue became a unique
solution.
Why a tram?
- Maximum visibility. A tram is a moving business card, reaching tens of thousands of city residents and visitors every day. It’s a space where the Viči brand becomes not only visible but also memorable.
- Longer impact. The campaign will last half a year, so our image will be present not only during the “Anuga” fair but also long after it, ensuring continuous brand visibility in public space.
- Building connections. The daily presence of the brand in the city strengthens the emotional bond with consumers, and for partners – especially in the B2B segment – it sends a clear signal: Viči is a strong market player, ready to confidently and professionally present itself on the international stage.
Interesting facts about the Viči tram:
- The tram will run from this month until the end of January.
- Its route runs through Cologne, covering both the city center and the “Anuga” exhibition venue.
- It is about 30 meters long.
- It can carry up to 230 passengers at once: 80 seated and 150 standing.
This project is more than advertising. It’s an opportunity to showcase creativity, secure stronger visibility, and establish ourselves as a serious market player.
And if you happen to be in Cologne – don’t forget to glance at the passing tram. It might just be the Viči tram, reminding you that we are visible not only on the shelves but also on the city streets!