VIČI sponsors the SPAR Budapest Marathon 2026: discovering products through taste and fun experiences
On 10-11 October, VIČI took part as a sponsor in one of Hungary’s largest sporting events, the SPAR Budapest Marathon 2026.
Vičiūnai Group invited all marathon participants and visitors to stop by its stand, sample surimi products and enjoy activities for the whole family. The event provided an opportunity to strengthen brand awareness in Hungary and build closer connections with consumers.
At the VIČI stand, visitors could sample “Snow Crab” and “Big Stick” surimi products and discover them as a convenient snack. The tastings introduced different surimi products and showed how easily they can be incorporated into everyday meals. Surimi is a source of protein, and its convenience is particularly appealing to people with active lifestyles.
Activities for the whole family at the VIČI stand
Engaging activities complemented the introduction to VIČI products. In a dedicated photo area, participants could pose with a VIČI sponsor photo frame and capture a fun memory of the marathon.
Younger visitors enjoyed playful educational activities: children searched for surimi products hidden in pictures, coloured them in and completed other tasks. Tasty VIČI prizes rewarded their participation. These activities gave families an opportunity to spend time together and discover our products in a playful way.
Strengthening VIČI brand awareness in Hungary and building connections with consumers
Taking part in major consumer events helps increase brand visibility in the local market and build direct connections with consumers. It offers an opportunity to showcase the range and encourage people to try products they may not have tasted before.
Tastings play a particularly valuable role in introducing food products, allowing consumers to explore flavours, textures and new options. This experience can help them recognise VIČI products more easily on store shelves and encourage them to choose them.
By sponsoring the SPAR Budapest Marathon 2026, we aimed to strengthen VIČI brand awareness in Hungary and associate the brand with active lifestyles and family leisure. Initiatives like this contribute to steadily strengthening our position in the market.