Viči journey through Andalusia – a flavor adventure on wheels 10/30/2025
A ray of sunshine slides through the streets of Andalusia. The air is filled with an irresistibly tempting aroma. It’s the Viči Food Truck bringing a wave of Asian flavors right into the heart of Spain.
This autumn, from October 28–31, Viči hits the road for the first time with its famous Gyoza — small parcels of Asian dumpling perfection, now ready to be enjoyed in the open air. The journey begins in an Andalusian square and continues through university campuses and along Malaga’s seaside promenade.
The four-day trip is already underway — Seville, Cordoba, and Malaga have turned into not only a culinary but also an emotional adventure.
From Plaza de la Encarnación beneath Seville’s giant Las Setas mushrooms to Muelle Uno in Malaga, where the sun sets over the sea, Viči invites passersby to stop, taste, chat, and immerse themselves in the experience of Asian flavors.
Flavors That Connect Worlds
Three simple yet perfectly balanced options — Gyoza with chicken, beef, and vegetables — are the stars of this flavorful roadshow. Each bite tells a story of a journey — from the careful preparation process to the first hot, crispy taste made right before the visitors’ eyes.
Three chefs in the food truck prepare Gyoza dumplings just like in an authentic Asian market — with the sizzle of a frying pan, clouds of steam, and smiles that quickly spread through the crowd. The first stops in Seville and Cordoba have already shown that while some passersby are tasting Gyoza for the first time, others are seeking out their favorite flavor — but all share the same feeling: the joy of discovering something new.
More Than Food – An Experience
Viči food truck is more than a kitchen on wheels. It’s a traveling experience where food, games, music, and people blend into one story.
At each event, the team invites visitors to spin the Wheel of Fortune, win small prizes, receive brochures with recommendations, and most importantly — feel the energy of Viči products.
Together with Spanish influencers sharing their impressions on social media, this project becomes not only a street event but also a digital fiesta. Influencer posts are connecting thousands of people who follow the route and are inspired to join the journey.
530 Kilometers of Flavor, Emotion, and Smiles
Over four days, Viči food truck will travel more than 530 kilometers — from Seville to the shores of Malaga.
In every city, the food truck stops to bring not only taste but also the brand’s promise — quality, freshness, and the joy of sharing.
Creative Marketing on the Move
This Andalusian road trip is yet another proof that Viči is not afraid to go beyond traditional advertising. The Vičiūnai Group has previously impressed audiences with creative campaigns — the Viči Train in Germany and the Viči Double-Decker Bus in England — both becoming true traveling ambassadors carrying the message of quality, taste, and discovery to cities across Europe.
These unconventional initiatives allow the brand not only to reach people in their everyday environments but also to build a living emotional connection — where the brand becomes an experience, not just a product on the shelf.
Through such initiatives, Viči continues its mission: to inspire, surprise, and connect people through flavor, travel, and new experiences.