VIČI enters a new stage: introducing our NEW VIČI logo
Starting from now, the VIČI brand will be slightly updated – more modern and clearer – visual identity.
This is not a revolution, but a thoughtful evolution: VIČI remains fully recognizable, while the logo becomes better adapted to today’s media, design trends, and our long-term brand strategy.
What is changing?
- A subtle update to the shape and proportions of the VIČI logo
- A new font to ensure better clarity and readability across all sizes
- Removal of the white outline around the logo
The core VIČI colors and overall brand recognition remain the same. Consumers and partners will still recognize VIČI instantly – just in a slightly upgraded form.
Where will we see the new logo?
The updated VIČI logo will appear across all channels and categories:
- On packaging – product logos will be updated step by step according to the packaging renewal schedule. The biggest update will take place in Lithuania, Latvia, and Estonia. We are already coordinating the rollout plan with PGV department and will inform you once the schedule is finalized.
- In marketing materials – advertising, POS materials, presentations, catalogues, and more.
- At exhibitions and trade shows – starting from 2026, all exhibitions and stands will feature only the new logo.
For a certain transition period, both versions of the logo – the old and the new – will be visible, until packaging and marketing materials naturally shift to the updated design.
This is a gradual and carefully planned process, not an overnight change.
If you have any questions about using the new VIČI logo (on packaging, in advertising, presentations, or digital communication), please contact the marketing team.