VIČI and Club Brugge: together for another football season!
Vičiūnai Group is continuing its official partnership with Belgian football club "Club Brugge" for the 2026–2027 season.
Another year of collaboration offers an opportunity to connect more closely with the club’s supporters, raise awareness of VIČI in Belgium and introduce our products in a setting that brings people together through football, food and shared experiences.
Vičiūnai Group is continuing the partnership where supporters are most engaged with the club: at the stadium and across digital channels. This season, we plan to maintain VIČI’s presence around matches, create content with "Club Brugge" players and find opportunities to involve supporters in joint activities.
For the Vičiūnai Group team in Belgium, it is important that supporters’ introduction to VIČI goes beyond seeing the brand. Through the partnership, we hope to inspire them to discover new flavours, try simple recipes and get to know products they can enjoy both on match nights and in everyday life.
Vičiūnai Group is delighted to embark on another season alongside "Club Brugge".