Lithuanian Flavor on the World Stage: Vičiūnai Group Showcases Its Products at the International “Anuga” Trade Fair in Germany
At Anuga, the world’s largest food and beverage industry exhibition held every two years in Cologne, Germany, Vičiūnai Group has been a consistent participant for several years. This event is considered a key international hub for food manufacturers, suppliers, importers, and retail representatives.
The “Anuga” exhibition stands out for its scale, the high number of professional visitors, and its wide variety of themed halls, covering the entire food industry—from innovative solutions and new products to traditional goods and sustainable production processes.
For Vičiūnai Group, participation in “Anuga” is not only a mark of prestige but also a valuable opportunity to present its business directions, innovations, and build long-term relationships with global industry leaders.
A Modern Stand – A Symbol of Quality and Diversity
The Vičiūnai Group team attending this year’s exhibition notes that participation in Anuga is a strategic move, enabling the company to present new products, innovations, and brand variety to an international audience.
“Anuga is a platform where our team can strengthen relationships with existing partners, present Viči’s quality standards, learn about market trends, and discover new cooperation opportunities in the global arena,” says Board Member Dainius Matijošaitis.
This year, the group’s exhibition stand covers 100 m² and attracts visitors with its modern design, thematic zoning, and clearly highlighted product segments—from Frozen & Chilled Food to Fish & Seafood and Convenience Food.
Highlighting Core Products – Viči Flagships
This year, the focus is on products that reflect the highest quality standards while clearly signaling the company’s direction toward innovation and sustainable development. The showcased assortment emphasizes the group’s aim to combine traditional flavors with new solutions aligned with modern consumer expectations—from advanced production technologies to balanced product lines that support healthier eating trends.
A special highlight in the stand is the VIČI Gyoza product line and live demonstrations. A dedicated Gyoza station allows visitors to observe the cooking process and taste a variety of fillings. The stand also features an extensive range of surimi products, including innovative and visitor-favorite items such as Snow Crab and Surimi Octopus. Premium salmon products also draw significant attention, showcasing Viči’s commitment to sustainable seafood and exceptional quality.
Additionally, visitors can explore other product groups displayed at the exhibition: shrimp, Xiao Long Bao, khinkali, Crepe pancakes, Food Luck products, Bao buns, fish products, various herring assortments, and caviar spreads.
From Classic Flavors to Gourmet Discoveries
A particularly exciting part of this year’s exhibition is the presence of two professional chefs at the Vičiūnai Group stand—trusted partners who know how to highlight the best features of the company’s products and captivate exhibition visitors.
Throughout the event, guests can sample surimi dishes, salmon creations, and other innovative snacks prepared especially for Anuga. Tastings take place both at the Gyoza station and in the main stand area.
Anuga 2025: A Stage for Leadership and Innovation
Participation in the international Anuga 2025 trade fair once again demonstrates Vičiūnai Group’s leadership and innovative approach within the food industry. This exhibition serves not only as a showcase of Viči products but also as a platform for meaningful conversations, new partnerships, and inspiration for future projects.