From award recognition to tastings: VIČI’s latest products at SIAL Paris 2026
Surimi noodles that have already earned international recognition, Gyoza combining tropical fruit and shrimp, and familiar fish flavours reimagined.
From 17 to 21 October, Vičiūnai Group is taking part in the international food industry exhibition SIAL Paris 2026, showcasing VIČI products through innovations, tastings and practical serving ideas. This year, we have arrived in Paris with a special highlight: VIČI Protein Surimi Noodles, winner of a SIAL Innovation 2026 award.
At a food exhibition, sometimes a single bite is enough to tell a product’s story. It allows visitors to experience the flavour, assess the texture and imagine how the product could complement a retail range or restaurant menu. Tastings play a central role at this year’s VIČI stand, where we invite visitors to discover both new products and fresh ways to serve familiar favourites.
Five days bringing the global food industry together
Held every two years, SIAL Paris is one of the world’s largest international food industry exhibitions. This year, it brings together around 8,000 exhibitors from 130 countries and showcases approximately 400,000 products. At the Paris Nord Villepinte exhibition centre, manufacturers, retailers and foodservice professionals are discovering innovations, taking part in discussions and culinary demonstrations, and exploring potential business partnerships.
For Vičiūnai Group, it is an opportunity to meet existing customers, build new connections and introduce the latest VIČI products to an international audience, with a particular focus on innovative products and their potential across different markets.
Familiar surimi in a new form
The main highlight of Vičiūnai Group’s participation this year is VIČI Protein Surimi Noodles, which won the Seafood Products Award at SIAL Innovation 2026.
Two varieties of these surimi noodles are being presented at the exhibition: Original and With Shrimps. They offer a fresh perspective on surimi, giving a familiar product category a new form and opening up possibilities for different dishes and serving ideas.
The latest surimi additions also include VIČI Protein Surimi Stick, showcasing a range of formats and ways to enjoy products within the same category.
Gyoza with a tropical twist
The dedicated Gyoza area has become another place for discovery at our stand. Here, visitors can taste different VIČI Gyoza products and explore one of this year’s new additions: VIČI Gyoza Tropical. The filling combines shrimp, mango, passion fruit, pineapple and chilli peppers, complementing the seafood flavour with fruity sweetness, tanginess and a touch of heat.
Gyoza Tropical has already attracted attention in France: the product was featured in the September–October 2026 issue of Le Monde du Surgelé, a trade publication dedicated to frozen food.
New highlights and a broad product range
This year, our main focus is on surimi, salmon, herring, shrimp and Gyoza products. New additions on display include VIČI Smoked Herring Slices in three flavours.
Alongside these, we are presenting other fish and seafood products, breaded products, a variety of frozen fish and crêpes. This range provides a basis for discussing partners’ different needs, from retail offerings to applications in professional kitchens.
68 square metres of flavours and ideas
This year’s VIČI stand covers 68 square metres. It hosts business meetings, product presentations and tastings, with the culinary experience provided by Vičiūnai Group’s partner in France, Maison Poirier.
Our partner’s chefs are preparing a variety of appetisers and dishes using surimi, herring, salmon, shrimp and other seafood. Their role is to bring out the products’ flavours and demonstrate how they can be served in different dishes.
VIČI flavours also feature in the official tasting programme
Vičiūnai Group’s products can also be discovered beyond the VIČI stand. Two products have been included in SIAL Taste, the exhibition’s official tasting programme: VIČI Protein Surimi Noodles Original and VIČI Smoked Herring Slices Original.
This offers an additional opportunity to introduce these products to the exhibition’s audience and invite visitors to explore the wider VIČI range. One presents a new way to enjoy surimi, while the other showcases our smoked herring range. Together, they demonstrate the diverse possibilities offered by VIČI products.
We have arrived at SIAL Paris 2026 with an internationally recognised new product, a broad range and a commitment to showing how VIČI products come to life on the plate. Behind every product is the work of our colleagues at Vičiūnai Group, from the initial idea and recipe development to production, quality assurance and delivery to the customer. In Paris, this collective effort is being presented to the global food business community.